Native Americans ate popcorn as food and were the first to try it popped. It was not until 1914 that a farm boy from Iowa formed the American Pop Corn Company and began to sell popcorn. Gradually, it became a national fad. In the 1920s it was introduced into the movie theaters. People wanted to eat it during the movie, but the theater managers discouraged the practice since the crunching distracted the other patrons. With the introduction of background music and sound for the movies, which drowned out the crunching, coupled with the need for cash during the Depression, the theater managers had a change of heart and permitted the establishment of lobby concessions. Popcorn is now an established “must” for all theatergoers.